CRM is a widely known term which refers to Customer Relationship Management. CRM is a system which is adapted by both big and small business enterprises to maintain a record and manage business interactions with customers. It solely aims on following a one to one customer interaction which is carried out with the help of a database into which customer details are stored. This process may be easy and complex depending on the type of company and CRM software chosen to carry out the CRM process.
This indicates that CMS and CRM systems both can be useful to each other as well as could support each other at times very easily. A company dealing in sale of products could use a CRM system to gather information of sales as it is mostly used by sales personnel. There are some obvious relationships between the two systems. As a marketing effort gathers information from web sources and passes it to sales department, the sales team locates the content and looks for prospective buyers by using existing content.